Support to Nursing

The Campaign for Nursing's Future

In 2002, Johnson & Johnson launched The Campaign for Nursing's Future, a multi-year, public awareness campaign designed to enhance the image of the nursing profession, recruit new nurses and nurse faculty, and help retain nurses currently in the profession. Campaign elements have included a national television, print and interactive advertising campaign in English and Spanish celebrating nursing professionals and their contributions to health care; recruitment materials also in English and Spanish distributed free of charge; fundraising for student scholarships, faculty fellowships, and grants to nursing schools to expand their program capacity; celebrations at regional nursing events to excite and empower the local nursing community; a website (http://www.jnj.com/exit_warning.jsp?url=http%3A%2F%2Fwww.discovernursing.com) about the benefits of a nursing career featuring searchable links to hundreds of nursing scholarships, and more than 1,000 accredited nursing educational programs; and activities to create and fund retention programs designed to improve the nursing work environment.

The Campaign has received numerous awards from many major health care, nursing trade and professional organizations, including the Ron Brown Award for Corporate Leadership, the only Presidential honor given to companies for their community involvement.

"America's Nurses: They Dare to Care" is the theme of the campaign Johnson & Johnson introduced in 2002 to salute nurses and encourage people to enter the nursing profession, which is facing a severe manpower shortage. Johnson & Johnson's commitment to this campaign represents a top corporate priority and reflects the Company's Credo commitment to nurses, the community and to all of health care. The Web site www.discovernursing.com is where students can find information on becoming a nurse, find a nursing program that's right for them, search the largest database of nursing scholarships on the web, and find links to major nursing organization sites.