Bill Nielson

Bill Nielson, retired Vice President of Public Affairs for Johnson and Johnson came this week to speak to our class about some general insight for what it was like working for a huge company like JNJ.
He said that his favorite part about working in the communications world is "the daily challenges he had to face, and the constant change. No two days were ever the same".
He explained people in the Public Relations field as "generalists"--we can handle a lot of things at once and are especially good listeners. He also emphasized that to make it in the Public Relations world, you MUST be a good writer.
Nielson had never even heard the word "Public Relations" during his 4 years in college. The first place he learned about it was when he enrolled in the air force straight after college graduation.

In 1988 Nielson went to Johnson and Johnson, and to him it was a dream job. He knew Johnson and Johnson was a company with a great reputation and ever since he took the offer he never looked back. What he liked most about his stay at Johnson & Johnsonwas that they were and still are a valued based company, surrounded by terrific people.

Coroprate Setting

• Alot of disiplines you have to deal with like the rules and regulations of general laws, Human Resources and the finance and accounting departments. Each of these sectors must work together perfectly and be in sync inorder to run a smooth operation like Johnson and Johnson does.
• It needs to be "seemless" as Nielson puts it, and we PR experts exsits for this reason. We play the role of filling in what needs to be done between those lines, or in the "grey space".

Always Remember

*Employees are your 1st and most important audience in a corporation like Johnson and Johnson, they comes the media. Johnson and Johnson always wanted support from the internal audience, their employees before they reached out to their extrenal ones.

Johnson & Johnson Attempts Prime Time TV

The Johnson & Johnson Spotlight Presentation(sm) series is the latest effort by Johnson & Johnson to bring original films and programming that are family friendly to prime time television. As the founder of the Family Friendly Programming Forum, which now includes more than 40 national advertisers dedicated to expanding family viewing options, Johnson & Johnson has long supported the development of quality television programs that the entire family can watch together. Through collaboration with Turner Network Television (TNT), the Johnson & Johnson Spotlight Presentation(sm) series produces original movies that focus on the importance of family values and relationships.

Johnson & Johnson has long supported the development of quality television programs that the entire family can watch together. The Johnson & Johnson Spotlight Presentation series is the latest effort by Johnson & Johnson to bring original films and programming that are family friendly to prime time television.

Since early 2002, Johnson & Johnson has collaborated with Turner Network Television (TNT) to develop original films that celebrate the human spirit and the strength of family bonds. Johnson & Johnson Spotlight Presentations represent an important effort by Johnson & Johnson, the founding member of the Family Friendly Programming Forum of advertisers, to expand family-friendly programming on prime time television. The first film in the Johnson & Johnson Spotlight Presentation series, the critically acclaimed and Emmy award-winning Door to Door.

The Engagement Ring, starring Patricia Heaton, is a romantic holiday story set in the Napa Valley wine country. Lost in the mail for many years, an engagement ring and a marriage proposal are finally delivered. Through the ring, originally intended for her mother, Heaton's character discovers the meaning of love, friendship and living life to its fullest.
Door to Door Door to Door, the first film in the Johnson & Johnson Spotlight Presentation series, stars Oscar-nominated actor William H. Macy and is an inspirational drama based on the true story of Bill Porter, a door-to-door salesman born with cerebral palsy. Door to Door recounts the changing times of our country through the life of one amazing man and the neighborhoods he walked. The critically acclaimed and Emmy® award-winning Door to Door received TV Guide’s highest rating and topped all broadcast networks head-to-head in the 53 metered markets in primetime.

Miss Lettie and Me Miss Lettie and Me features an award-winning cast that includes Mary Tyler Moore, Burt Reynolds, Charlie Robinson and Irma P. Hall, along with Holliston Coleman as a spirited child who helps her Aunt Lettie learn to open her heart and love again. In turn, Lettie teaches her niece that life’s richest treasures are where you least expect to find them. Together they both learn that they need each other more than they ever thought possible. In 2004, Miss Lettie and Me was one of five motion pictures honored with the CAMIE Award, presented by CAMIE awards, Inc. (Character And Morality In Entertainment), to recognize uplifting and inspiring programs.

Wilder Days Wilder Days is about the challenges and rewards of maintaining family connections and keeping the magic of childhood alive. Wilder Days tells the story of a workaholic father (Tim Daly) who is brought closer to his son (Josh Hutcherson), who is enthralled by the fantastic stories his grandfather (Peter Falk) tells him. The joys and heartbreaks of family life unfold in Wilder Days as three generations embark on an odyssey that leads the family members to a new understanding of one another.

The Winning Season, which stars Matthew Modine and Kristin Davis, tells the story of a 12-year old baseball fanatic who finds a mint condition Honus Wagner baseball card, only to discover that it is more than the world's most valuable card - it is also a granter of wishes. Through it, Joe goes back to the 1909 World Series on an amazing journey that will change his, Honus' (Modine) and Mandy's (Davis) lives forever.

The Wool Cap Based upon the original story Gigot written by Jackie Gleason, The Wool Cap stars Emmy® award-winning actor William H. Macy as a mute building superintendent who is tortured by his past but finds new life when he befriends a bright, young girl who is abandoned by her mother.

14 Hours Based on a true story, 14 Hours recalls the harrowing events of June 2001, when Tropical Storm Allison stalled over the Houston metropolitan area, pouring nearly 30 inches of rain on the city within a 14-hour period. The thrilling action takes place at Memorial Hermann Hospital, where the instincts of the hospital's nurses, doctors and staff, coupled with support from community volunteers, helped ensure that over 500 patients were evacuated safely. mother.

Support to Nursing

The Campaign for Nursing's Future

In 2002, Johnson & Johnson launched The Campaign for Nursing's Future, a multi-year, public awareness campaign designed to enhance the image of the nursing profession, recruit new nurses and nurse faculty, and help retain nurses currently in the profession. Campaign elements have included a national television, print and interactive advertising campaign in English and Spanish celebrating nursing professionals and their contributions to health care; recruitment materials also in English and Spanish distributed free of charge; fundraising for student scholarships, faculty fellowships, and grants to nursing schools to expand their program capacity; celebrations at regional nursing events to excite and empower the local nursing community; a website (http://www.jnj.com/exit_warning.jsp?url=http%3A%2F%2Fwww.discovernursing.com) about the benefits of a nursing career featuring searchable links to hundreds of nursing scholarships, and more than 1,000 accredited nursing educational programs; and activities to create and fund retention programs designed to improve the nursing work environment.

The Campaign has received numerous awards from many major health care, nursing trade and professional organizations, including the Ron Brown Award for Corporate Leadership, the only Presidential honor given to companies for their community involvement.

"America's Nurses: They Dare to Care" is the theme of the campaign Johnson & Johnson introduced in 2002 to salute nurses and encourage people to enter the nursing profession, which is facing a severe manpower shortage. Johnson & Johnson's commitment to this campaign represents a top corporate priority and reflects the Company's Credo commitment to nurses, the community and to all of health care. The Web site www.discovernursing.com is where students can find information on becoming a nurse, find a nursing program that's right for them, search the largest database of nursing scholarships on the web, and find links to major nursing organization sites.

Keeping Up with Social Responsibility

Johnson & Johnson Presents Donations To Non-Profit Groups
San Juan, Puerto Rico (April 19, 2007) – The Johnson & Johnson Family of Companies has distributed donations totaling $600,000 to 26 non-profit organizations on the island to support their projects in the areas of health, education and community responsibility.
The donations were presented in a ceremony held at the Caribe Hilton Hotel on April 19 during which the company – for the 18th consecutive year – paid tribute to the work being done by the non-profit groups to help the island’s less fortunate families.
In addition, Johnson & Johnson used the occasion to honor 12 employees, each representing one of the company's operations on the island, for their outstanding service to the community in keeping with Johnson & Johnson's Credo.
Iris Ramos, director of public affairs, noted that the $600,000 donation represents only part of the company's total contributions to the non-profit sector since the various Johnson & Johnson companies also sponsor projects and programs in the communities where they operate. Johnson & Johnson has eight manufacturing plants, as well as three sales and marketing offices and a central business services unit on the island.
Among the special guests attending the ceremony were Popular Democratic Party Sen. Sila Marie González and University of Puerto Rico President Antonio García Padilla. Each delivered a message thanking Johnson & Johnson for its support of the non-profit organizations.
Speaking on behalf of Johnson & Johnson at the ceremony were: Donald Bohn, vice president of Government Affairs; Dr. Rick A. Martínez, director of Corporate Donations and Community Relations for Latin America; Edgardo Fábregas, vice president of the Pharmaceutical Supplies Group for Puerto Rico, Latin America and Asia Pacific; and Margarita Hernández, director of Global New Products Development. All four stressed that helping the community is a key element in Johnson & Johnson's Credo.
Eight non-profit organizations received grants in the community responsibility category: the Alliance for a Puerto Rico without Drugs, the American Heart Association, the Handicapped Persons Association, the Rvda. Inés J. Figueroa Community Foundation, the Center for Family Education, Crearte, the Salvation Army and the Office for the Promotion of Human Health.
There were nine recipients in the children's health category: the Respiro Program, the DAR Foundation, the Pro-Pediatric Oncology Department Foundation, the Down Syndrome Foundation, the San Jorge Foundation, the San Germán Children’s Home, the Regazo de Paz Children's Home, the San Cristobal Children's Home and the group "Corazones Unidos."
The public health category had five recipients: "Estancia Corazón", the Alzheimer Federation, the group "Perla de Gran Precio", the Movement to Achieve an Independent Life and the American Cancer Society.
Four non-profits received grants in the health education category: the "Casa del Peregrino" in Aguadilla, the Community Research Initiative, the School-to-Career Center (BTE) and the University of Puerto Rico's Nurses Scholarship Program.
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Olympics

Olympics Sponsorship
On July 26, 2005, Johnson & Johnson and its subsidiaries made a multi-national commitment to the Olympic Movement, becoming the Official Health Care Products Sponsor of the Torino 2006 Olympic Winter Games, an Official Partner of the Beijing 2008 Olympic and Paralympic Games and an Official Health Care Partner in more than 20 additional countries around the world. On February 23, 2006, Johnson & Johnson announced that the Company joined The Olympic Partners (TOP) Programme of the International Olympic Committee (IOC) as the Official Health Care Products Sponsor.
The partnership encompasses the Company’s major business lines: consumer products, pharmaceuticals, and medical devices and diagnostics.
Johnson & Johnson and the XX Olympic Winter Games As Official Health Care Products Sponsor of the XX Olympic Winter Games, the Company and its operating companies conducted a series of activities to capture the spirit of the Games for both local residents and spectators visiting from around the globe.
Please click below to read more about our activities in Torino:
Johnson & Johnson and the XX Olympic Winter Games

Sport for Good Health

Right to Play Partnership

Investor Relations

The Johnson & Johnson annual report is much more geared toward an economical piece then a slick marketing piece. The first 20 pages are mainly the only ones with vidid pictures of Johnson & Johnson products, mostly newly aquired ones giving an explaination about them and their family companies. However, 20 mpages out of 77, with scattered images makes me believe that the Johnson & Johnson annual report focues to be more of an economical piece.. The rest of the annual report is all financial explanations, numerous graphs and data analysis.

• The company easily allows you to view their SEC 10-K filing right on the investor relations link from the website. The document is dated on February 16th, 2007 and allows all shareholders to access the information needed to see how JNJ performed for this fiscal year.
  10-K and 10-Q
  The 10-K annual report provides a comprehensive overview of Johnson & Johnson's business as of the end of each fiscal year. The 10-Q is filed quarterly following each of the first three fiscal quarters and includes unaudited financial statements and a current view of the Company's financial position as of the end of the quarter.A link to the document is below: http://www.shareholder.com/Common/Edgar/200406/950123-07-2542/07-00.pdf
• From reviewing Johnson & Johnsons annual report I think their goal is to continue to reinstate the companies values and show earnings for the year. With 90% of the document being very technical information, and extremly long and wordy, as most annual reports are I would have to say that the goal is not to just tell its story. It is to get into the nitty gritty numbers and anaylsis of the products they offer to ther customers. However, in true Johnson and Johnson style the back cover of their annual report has their credo streatching throughout the whole page, ones again always reminding the public who and what Johnson and Johnson stands for. As with all annual reports, you expect them to get into great detail about facts and figures, earnings, financial statements, etc. It is a cut and dry as it can be, and only a very small amount of people are looking for this in-depth analysis so this is why they present the extensive information the way they have in their annual report.
• The compamnys letter to the shareholders from CEO, William C. Weldon is the first 4 pages of the annual report. It shows to express honesty about how the company has made record financial progress and growth to be expected in the near future. The key messages that are coming through are explaing what products worked very well and were aids in the success of JNJs financial earnings this year, and which one weren't like in the hopes of a product in the cardiovascular field with the aquisition of Guardiant Corporation. A year ago JNJ projected great expectations, however the CEO expresses his concern of looking out for the best interest of its shareholders, and this is why they decided not go continue to persure this business venture. The tone of the letter reassures the shareholder that JNJ has their best interest inmind, they are concerned for their shareholders and want to be informative with them about what worked and what didn't work for them this past year. The letter trys to reinstate all the positive values that JNJ's products continue to give to its consumers. For example the iconic Tylenol has yet again reinvented itself with the Rapid Release-fast acting gel tablets, showing that they are constantly reintroducing new ideas and bringing new life to old iconic products. The PR messages are not just told once, twice, but three times. From reviewing the letter the key message of "continued success and growth" are repeated and backed up with firm hard examples of how new and old products have preformed this year and the letter is summed up with a glance into the future at what new and upcoming products JNJ will be releasing within the next fiscal year to keep the company growing and evolving.
• The last news finanical news release related to JNJ's company's earnings can easily be found on the website: http://www.investor.jnj.com/releaseDetail.cfm?ReleaseID=204087&year=2006
• To me, the news release was written in a technical language filled with lots of percentages, numbers and graphs and tables.

News Release:

J&J posts improved earnings
Blue chip open to 'small to mid-sized' acquisitions

By Val Brickates Kennedy, MarketWatch
Last Update: 1:03 PM ET Apr 18, 2006
BOSTON (MarketWatch) -- Health-care behemoth Johnson & Johnson reported modestly improved first-quarter earnings Tuesday, but revenue fell slightly shy of expectations due to increased generic competition for several of its prescription drugs.
For the quarter ended March 31, J&J had net income of $3.3 billion, or $1.10 a share, which included a $368 million after-tax gain associated with the termination of a merger agreement with rival medical-device maker Guidant Corp.,which instead will be acquired by Boston Scientific Corp. in a deal expected to close within days.

This compared with $2.8 billion, or 94 cents a share, earned in the first quarter of 2005.
Excluding various items, New Brunswick, N.J.-based J&J would have had adjusted earnings per share of 99 cents.
Revenue for the latest quarter climbed 1.2% to $12.99 billion, up from $12.83 billion in 2005.
A poll of analysts by Thomson First Call had estimated J&J would have earnings of 98 cents a share, on revenue of $13.218 billion.

Shares of J&J, part of the Dow Jones Industrial Average, traded modestly higher but failed to keep pace with the blue-chip barometer's sharp gains. See interactive charting.
J&J attributed its sluggish top-line performance to increasing generic competition affecting several of its drugs that have lost patent protection. That shortfall was partially offset by growth in its medical-devices division, which markets such popular products as coronary stents and orthopedic joint replacements.

"Our first-quarter results were as anticipated and we look forward to improving performance throughout the balance of the year," said William Weldon, J&J's chief executive, in a release.
"We are continuing to make significant investments in research and development in order to bring important new products to market, positioning us well for long-term growth," Weldon added.

On a call with analysts, J&J's vice-chairman and chief financial officer said that at this point, it was unlikely that the company would beat the current Wall Street analysts' mean estimates of earnings per share of 97 cents for the second-quarter and $3.68 for the year 2006. However, Robert Darretta did reiterate that the company's profit range was $3.65 to $3.72 a share for the year.

Sales from the company's core pharmaceutical division were $5.6 billion, down 2.2% from last year, including a negative currency impact of 1.8%.
Quarterly domestic drug sales dipped 2.2%, J&J said, largely due to generic competition. The company said that painkillers Duragesic and Ultracet, along with the antifungal medication Sporanox, were hardest hit by generics.

J&J said its strongest performers continued to be psychiatric drug Risperdal, rheumatoid arthritis medication Remicade, antiepileptic drug Topamax, and Concerta, prescribed for attention deficit hyperactivity disorder.
The picture was rosier in J&J's medical-devices division. Medical device sales, which included sales of its popular Cypher drug-coated coronary stents, came in at $5 billion, up 4.5% from last year.

On the call, Darretta said that J&J was "uncomfortable" with recent moves by Medicare regulators to possibly limit reimbursements for procedures to implant cardiac medical devices, adding it might have a chilling effect on technological advancement.

"We're uncomfortable with the changes that have been suggested," said Darretta. "We're hoping regulatory authorities will make appropriate adjustments to the proposal."
Also faring relatively well was the company's vast consumer-products business. Sales grew 3.3% to $2.4 billion, with adult skin-care lines Neutrogena and Aveeno the standout performers.
Regarding acquisitions, Darretta said that J&J will remain on the lookout for attractive deals, although they will likely be "small to mid-sized" in nature. Val Brickates Kennedy is a reporter for MarketWatch in Boston.

Social Responsibility

Why Do They Contribute?

"We are responsible to the communities in which we live and work and to the world community as well..." -- Our Credo

Johnson & Johnson, through its operating companies, is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. The more than 200 Johnson & Johnson operating companies employ approximately 122,000 men and women in 57 countries and sell products throughout the world. Due to this, it only makes sense for Johnson & Johnson to give back to the community through a very wide ranging contributions to the environment, healthy & safety, HIV/AIDS, doctors and nurses, the list is always expanding. They have a responsibility to so many people becuase we use J&J products in our everyday lives.

Since the San Francisco earthquake of 1906 when Johnson & Johnson provided disaster relief for the first time, the Company’s commitment to corporate social responsibility has been integral part of its business. The creation of Our Credo in 1943 gave the Company a clear mandate for helping those in need, especially within the communities in which the Company operates worldwide.

Today, this continuing sense of responsibility to the global community is reflected in the Company’s signature contributions programs, ongoing monetary and product donations to innovative organizations around the world, and the volunteer efforts of the Company’s more than 116,000 employees and thousands of retirees.


Johnson & Johnson contributed $591.9 million in cash and products to philanthropic causes worldwide in 2005.

Johnson & Johnson is committed to improving the community through a variety of programs both in the United States and abroad. In cooperation with Johnson & Johnson, Medical Assistance Programs (MAP) International's Hurricane Katrina disaster relief efforts included making Medical Mission Packs available to physicians, drugs available to clinics and comfort supplies available to shelters. Additionally, a Web-based request system was established for products needs.

Where They Focus

J&J Focuses their social responsibility in 5 areas:

1. Women's and Childrens Health
2. Community Responsibility and Disaster Relief
3. Access to Care
4. Advancing Health Care Knowledge
5.Global Public Health

Women's and Children's Health

• Task Force for Child Survival and Development Johnson & Johnson is partnering with the Task Force for Child Survival and Development to help reduce the global burden of soil transmitted helminthiasis (STH), an infection of intestinal worms, in the most at-risk children of the world. In 2007, Johnson & Johnson has committed to donating 50 million doses of mebendazole, a member of the class of medicines known as antihelmintics that are used to treat numerous kinds of worm infections. STH is widely found in tropical and subtropical areas, and is connected to a lack of sanitation and clean water. Its effects are especially dire for children because it causes malnutrition, increases susceptibility to other serious infections, and stunts growth during a critical developmental period.
• UNICEF Safe Motherhood Initiative (China) In 1999, UNICEF launched the Safe Motherhood Initiative. Funded in various parts of the world – including China – through grants from Johnson & Johnson, the program focuses on educating and encouraging women to give birth at health care facilities instead of their homes. Further, it looks to improve the access and equality of obstetrical care available.
• Johnson & Johnson School Nurse Fellowship Program Established in 1988, this annual program recognizes the important leadership role that nurses play in schools. The program – a partnership between Johnson & Johnson and the Center of Alcohol Studies at Rutgers, the State University of New Jersey – trains nurses on innovative alcohol and drug prevention techniques, early detection methods and treatment, mental health issues, obesity, the role of nurses in crisis management and the growing concerns around HIV and AIDS.
• Doctors of the World Doctors of the World (DOW), an international health and human rights organization, manages multiple health projects geared toward at-risk women and children in Pristina, Kosovo, and St. Petersburg, Russia. With support from Johnson & Johnson, DOW fulfilled ministries of health requests to open several Women’s Wellness Centers (WWC) and drop-in psychosocial health services for abandoned, neglected and at-risk children and youth.
• Children's Nutrition Program (Sierra Madre) Johnson & Johnson supports the Fundacion Tarahumara Jose A Llaguno Children’s Nutrition Program that works to address the challenges associated with migration, including high infant mortality rates from malnutrition, water-borne disease, and other common childhood infections. The program’s Powdered Milk Initiative provides monthly milk deliveries to 3,000 children whose families inhabit remote homes in 16 Tarahumara communities. The program also emphasizes dental health and works with mission nurses conducting growth, weight, size and mental development assessments for the communities.
• Project Mercy (Ethiopia) Johnson & Johnson provides resources to Project Mercy’s Medhane-Alem School for HIV/AIDS education and orphan support in Yetebon, Ethiopia, a community of 200,000 subsistence and market farmers who live in the most basic conditions. Many are uneducated and rely heavily on the simple conditions and routines of their lives to survive. Doctors from Project Mercy’s Glen C. Olsen Hospital train students on public health issues such as sexually transmitted diseases, malaria prevention and intestinal parasites so they can educate and influence their villages.

Community Responsibility and Disaster Relief

• Disaster Relief Johnson & Johnson has a long history of responding to natural and man-made disasters, dating back to the San Francisco earthquake of 1906 when the Company provided disaster relief for the first time. Since then, the Company has developed a network of partners around the world for disaster response and emergency preparedness. Johnson & Johnson donates cash and product on a routine basis in the immediate hours following major disasters around the world. Working with local Johnson & Johnson affiliates and well-respected emergency response organizations, the Company quickly assesses the most pressing health care needs, and responds accordingly. Johnson & Johnson deploys disaster relief modules in key locations throughout the world to facilitate rapid response to catastrophic events.
• Society for the Arts in Healthcare Since 1991, the Society for the Arts in Healthcare (SAH) has advocated for the integration of the arts into health care services, the development of arts programming and further research into the beneficial effects of the arts. Johnson & Johnson has partnered with SAH since 2001 to provide grants to organizations that use the arts to enhance the health care experience for patients, their families and caregivers. Over the past six years, 107 programs demonstrating the role of arts in the healing process have received funding.
• European Academy of Business in Society.As a founding partner of the European Academy of Business in Society (EABIS), Johnson & Johnson plays a vital role in helping EABIS Europe’s leading network of companies and business schools to integrate Corporate Social Responsibility (CSR) into mainstream business theory and practice. Through three main pillars – research, education and training – EABIS incorporates the ideals of CSR into the framework of business theory and practice throughout Europe.
• Johnson & Johnson - World Wildlife Fund, "Healthy Communities, Healthy Ecosystems" Program Johnson & Johnson has been a longstanding supporter of the World Wildlife Fund (WWF), from project-based support to design and implementation of community-based conservation and livelihood initiatives in vulnerable ecosystems, to core support for the organization to pursue the conservation of nature. Since 2003, the Company has supported innovative “Healthy Communities, Healthy Ecosystems” projects in the East Africa, Congo Basin and Eastern Himalayas ecoregions. In East Africa, for instance, the Eastern African Marine Ecoregion (EAME) program addresses community development aspects of ecosystem conservation by promoting protection of the environment and facilitating access to health care by very poor, and often isolated, communities.
• SAFE KIDS Worldwide. This global public awareness campaign and educational program helps parents and caregivers to prevent unintentional injuries among children under 14 years of age. Supported by Johnson & Johnson as Founding Sponsor, SAFE KIDS Worldwide programs are under way in the U.S., Puerto Rico and Canada, as well as the United Kingdom, Austria, Germany, United Arab Emirates, China, Australia and Brazil. In the U.S., Puerto Rico and Canada, Johnson & Johnson Consumer companies work closely with more than 60,000 retail partners to distribute safety information in stores and sponsor special television and advertising programming with a safety message – all in coordination with the 600 local SAFE KIDS Coalitions and partners in all 50 states/10 provinces.

Access To Care

• Ghana Surgical Skills Training Center.Trauma is a major health care problem and one of the leading causes of death in West Africa. As a result, surgical trauma management training is critical. In 2005, International Aid, Johnson & Johnson and the West African College of Surgeons opened the Ghana Surgical Skills Training Center at Korle bu Hospital in Accra and conducted the first Advanced Trauma Operative Management course in West Africa. Since then, the center has trained nearly two dozen top trauma surgeons in the region.
• Francisco Muniz Hospital for Infectious Diseases (Argentina). Founded more than 100 years ago in Buenos Aires, the Francisco Muniz Hospital for Infectious Diseases provides services to patients with infectious diseases – and particularly HIV – from Argentina, Peru, Bolivia and Paraguay. Francisco Muniz is the only hospital in Argentina that has a special ward for children with HIV. In 2005, Johnson & Johnson provided funding to help the facility address patient complications from HIV respiratory diseases, bronchiolitis and tuberculosis. Francisco Muniz’s staff of 12 doctors and 10 nurses provides essential care and support for 120 children visiting the hospital each month.
• Johnson & Johnson Community Health Care Program .Since 1998, the Company has partnered with the Johns Hopkins Bloomberg School of Public Health on the Johnson & Johnson Community Health Care Program to provide funding and support to innovative community-based health care organizations that assist medically underserved populations in the U.S. Established in 1987, the program has recognized nearly 150 pioneering health centers in 36 states and Puerto Rico. These organizations are recognized for their distinctive programs, offering innovative solutions to complicated health care challenges. In 2006, 10 community health centers each received two-year grants, and sustainability-enhancing support services from doctoral students affiliated with Johns Hopkins University.

Advancing Health Care Knowledge

• European Health Care Leadership Program. The European Health Leadership Program offers emerging health care leaders an educational experience that equips them with concepts, tools, techniques and strategies to play significant leadership roles in health care. The annual two-week residency program, a collaborative undertaking between INSEAD and Johnson & Johnson, brings together participants from many countries and a variety of professional experiences and organizational affiliations to learn about new approaches to managing and leading in the health care sector.
• Johnson & Johnson - Wharton Fellows Program in Management for Nurse Executives. For more than 20 years, Johnson & Johnson has partnered with the Wharton School at the University of Pennsylvania to provide nurse executives with essential business management knowledge for health care industry leadership. The Johnson & Johnson – Wharton Fellows Program in Management for Nurse Executives has graduated nearly 1,000 senior nurse executives from several countries since the program’s inception.
• Johnson & Johnson - Dartmouth Community Mental Health Program. Since 2000, the Company has partnered with Dartmouth Medical School and the New Hampshire-Dartmouth Psychiatric Research Center on the Johnson & Johnson Community Mental Health Program, an innovative public-private partnership that helps people disabled by mental illness reclaim their lives with enhanced vocational skills and opportunities. Unlike other vocational programs that relegate patients to sheltered work, this program moves people from disability to self-sustaining competitive employment.
• Johnson & Johnson Bridge to Employment Program. The Company partners with the Academy for Educational Development (AED) on the Johnson & Johnson Bridge to Employment Program (BTE) to help young people build solid futures by introducing them to a broad array of careers in health care. The idea is to engage students through real world experiences to demonstrate that learning can be meaningful, engaging and relevant to their future. By fostering long-term partnerships among businesses, educators, community-based organizations and parents, BTE helps prepare young people to meet the challenges and requirements of careers in the health care industry and in today's knowledge-rich society.
• Japanese Nursing Association. The Japanese Nursing Association (JNA), with support from Johnson & Johnson, creates opportunities for nurses to specialize and develop in their profession through education and certification. The program encourages nurses to recognize their important contribution to the health care industry.
  

Global Public Health

The Company’s philanthropic efforts in global public health center on initiatives that prevent the spread of HIV/AIDS among women and children and support community-based approaches that empower caregivers to address local needs. Key focal areas include the prevention of pediatric AIDS, reduction of disease rates in women, home-based care programs, community mobilization efforts and programs for orphans and vulnerable children. Johnson & Johnson supports over 100 HIV/AIDS programs in hundreds of locations in 40 countries. These programs support Children, Women and Families and provide Community Care and Support. Visit our HIV/AIDS section for more information on these and other initiatives.

• Elizabeth Glaser Pediatric AIDS Foundation .The Elizabeth Glaser Pediatric AIDS Foundation first partnered with Johnson & Johnson in 2003 for the prevention of mother-to-child transmission of HIV. In 2005, the partnership spanned nine countries, reaching more than 340,000 pregnant women with HIV counseling and testing at hundreds of health care facilities. In 2006 alone, the partnership is projected to reach more than 260,000 pregnant women at nearly 460 health care facilities in Cameroon, China, the Dominican Republic, India, Russia and Zimbabwe
• National AIDS Fund. The National AIDS Fund and Johnson & Johnson have partnered to create a first-of-its-kind public-private partnership that directly addresses HIV prevention and care for women. This partnership, for example, provided advocacy training and technical assistance for women leaders on planning councils in California who assign over $100 million in funding to effectively impact care and treatment for 15,000 HIV-positive women in the state.
• The Collaborative Fund. In 2005, Johnson & Johnson established a partnership with The Collaborative Fund, a community-driven funding consortium to support HIV treatment efforts in Africa, Asia, Europe and Latin America. The Fund provides grants to community-based organizations for HIV regional networks to share information, implement collaborative strategies and provide technical assistance to grantees. In 2006, for example, 22 grants for women and children’s programs were funded in 15 African nations.
  
  

In the News

This artcile was interesting to me because lets face it, who isn't obsessed with weight gain and weight loss these days! Johnson & Johnson wants their consumers to be aware of some tips that could help them maintain a healthy lifestyle with the help of the very well known brand, SPLENDA, a member of the Johnson & Johnson Family of Companies.

The Makers Of SPLENDA® (sucralose) Sweetener Products Helps Families Take Small Steps Towards Better Health During National Nutrition MonthThe Makers Of SPLENDA® (sucralose) Sweetener Products Helps Families Take Small Steps Towards Better Health During National Nutrition Month

Small, Everyday Changes in Nutrition This Month Add up to Big Rewards All Year

Fort Washington, PA (March 1, 2006) – According to the SPLENDA® (sucralose) Brand "New Year's Resolution Survey," 44 percent of adults admitted to breaking their New Year's resolution after just one month.1 Although many of the best-intentioned resolutions for a healthier lifestyle have most likely fallen by the wayside, "National Nutrition Month" is the perfect time for families to recommit to making small changes towards healthier living.

To help families make these incremental, but important everyday changes, McNeil Nutritionals, LLC, the makers of SPLENDA® Sweetener Products, has developed a series of small, achievable steps for better nutritional health.
"As childhood obesity and type 2 diabetes continue to rise at unprecedented rates, it is crucial that families make nutrition and exercise an everyday priority," said Dr. Goutham Rao, clinical director, Weight Management and Wellness Center, The Children's Hospital of Pittsburgh. "There are many simple changes that can become lifelong habits. These include making neighborhood walks part of a family's routine, making fruits and vegetables available at home and at school and reducing the amount of sugar in beverages and baked goods."

One of the simplest ways for families to reduce their everyday calories is to cut down on sugar consumption. The 2005 Dietary Guidelines recommend choosing and preparing foods with less sugar and consuming less sugar- or starch-containing foods and beverages.2 No calorie, or non-nutritive sweeteners such as SPLENDA® No Calorie Sweetener can assist in helping Americans adhere to these guidelines.
"Desserts are the finishing touch to a wonderful meal; but it is commonly accepted that desserts are also the menu items that can contain the most added sugar. I believe the key to making delicious desserts a little bit healthier is to make small substitutions that don't affect the overall taste," said Gale Gand, renowned pastry chef, Food Network host and the mother of three.

"When I want to reduce sugar in my cooking or baking, I replace it with SPLENDA® No Calorie Sweetener. That way I've reduced the overall sugar and calories."
Other small, everyday adjustments that can add up to big rewards for every member of the family include:
Pack a more nutritious lunch box: make sandwiches with lean lunchmeats and whole wheat bread. Add healthy snack foods such as fresh fruits, trail mix or low-fat yogurt to the lunchtime routine.
Read labels at the grocery store to know the calorie content of the food that you buy for your family.
Use no or low calorie sweeteners, such as SPLENDA® No Calorie Sweetener, when sweetening foods or beverages or when cooking and baking from scratch.

Look for foods made with oats, whole corn meal, whole wheat and brown rice to add extra servings of whole grains to your family's diet. Skip the cookies and chips and make snack time healthier with more nutritious options such as low-fat cheeses, dried fruit, rice or popcorn cakes and frozen yogurt bars.
Don't skip breakfast! Encourage family members to have a healthy breakfast at the start of each day.
Discourage your children from eating in front of the television. Get your family moving every day – walk the family pet, go for a group bike ride or play ball with the kids.

For more information on SPLENDA® Sweetener Products or to download SPLENDA® Brand recipes, visit www.SPLENDA.com.

About SPLENDA® No Calorie Sweetener
SPLENDA® No Calorie Sweetener is made from sugar so it tastes like sugar and consumers have quickly adopted this SPLENDA® Sweetener Product as their no calorie sweetener of choice. Last year, it became the nation's number one selling branded sweetener in retail outlets. SPLENDA® No Calorie Sweetener is available in granular form, which is ideal for cooking and baking, in a 9.7 oz. Baker's Bag, equivalent in sweetness to five pounds of sugar, in one- and two-lb. sweetness equivalent cartons, and in packets.

About SPLENDA® Brand
SPLENDA® Sweetener Products are marketed by McNeil Nutritionals, LLC, a member of the Johnson & Johnson Family of Companies. SPLENDA® Brand Sweetener is used in more than 4,000 products of major food brands worldwide. McNeil Nutritionals, LLC, is a global marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, markets SPLENDA® No Calorie Sweetener, SPLENDA® Sugar Blend for Baking, SPLENDA® Brown Sugar Blend, VIACTIV® Calcium Soft Chews, VIACTIV® Multi-Vitamin Soft Chews, LACTAID® Milk and Dietary Supplements and BENECOL® Spreads. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA.
1 The SPLENDA® Brand "New Year's Resolution Survey," conducted by Opinion Research Corporation, polled 1,016 adults via telephone on December 8-11, 2005.
2 Dietary Guidelines for Americans 2005, Chapter on Carbohydrates, www.health.gov/dietaryguidelines/dga2005/document/pdf/Chapter7.pdf.
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Having A Baby Changes Everything

From the time you are born, you are the center of your universe. You fall in love and, if you’re lucky, you share a universe but you are still at the center.

Then you have a baby.

And the center of your universe moves from you to your baby. Things that were important to you are only important as they relate to your baby.

That is the insight of Johnson & Johnson’s "Having a Baby Changes Everything" advertising campaign. You were once the center of your universe and now your baby is. Johnson & Johnson understands this and helps you make the most of the time you spend with your baby. We help you keep your baby happy and healthy.By clicking on the links provided, you can view the commercials and commercial scripts online.

I fell in love with these comericals, I think Johnson & Johnson does a great job at appealing to the consumers emotions during this campaign. Being a 21 year old student, who does not have any children, I still found my self in awe during this comercials. My favorite one is the Hats! Check them out, they are sure to put a smile on your face!
Enjoy!

Fast Facts

While I was meandering around the Johnson and Johnson website, I found some interesting facts that I never knew before. I thought it would interesting to share with you all, since I'm sure you dont visit the Johnson & Johnson website on a daily basis!

General Information
The story of Johnson & Johnson is one of innovative products, strong leadership and an ongoing commitment to our customers, employees, communities and shareowners. Since 1886, when it was formed in a former wallpaper factory along the Raritan River in New Brunswick, New Jersey, the Company has remained focused on our founders' mission of creating safe and effective health care products.

Johnson & Johnson, through its operating companies, is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices and diagnostics markets. The more than
document.write(gNumCompanies) 200 Johnson & Johnson operating companies employ approximately 122,000 men and women in 57 countries and sell products throughout the world.

Contact Information

Johnson & Johnson is located in New Brunswick, New Jersey, about 40 miles southwest of New York City.
Main company headquarters address:
One Johnson & Johnson PlazaNew Brunswick, NJ 08933

Phone: 732-524-0400

I live in NJ, about 15 mintues from New Brunswick, and I never knew their national headquaters was right down the road from me. I should stop in a take a tour of their facility.

And the Award Goes To. . . .

Year after year, Johnson and Johsnon is recognized by various magazines for things like:

• Fourtune 500 companies
• Top 100 places for mothers to work
• Most respected Company

These awards are important to any company, and with no exception it is important to Johnson and Johnson. Below is a list of awards that J&J has recieved in recent years.

2006: Fortune Magazine

Johnson & Johnson was ranked #104 in the 2006 FORTUNE Global 500 list

2006: The White House
Johnson & Johnson received The Ron Brown Award for Corporate Leadership, the only presidential award to honor companies for the exemplary quality of their relationships with employees and communities, for the Company's work on The Campaign for Nursing's Future.

2006: Working Mother Magazine

Working Mother magazine has again named Johnson & Johnson to the list of the top 100 best places to work for mothers. Working Mother CEO Carol Evans notes that IBM and Johnson & Johnson are the only companies that have been on the Working Mother list for each of the 21 years since the list was initiated.

2006: Barron's

Johnson & Johnson was named the "Most Respected Company" in an on-line survey of the world's largest companies conducted among investors for Barron's and reported in the September 11th issue. Johnson & Johnson was ranked number two in the 2005 survey.

Their Reputation. . .

Johnson & Johnson has upheld their reputation by putting customers first, and stockholders last. The Corporation has drawn heavily on the strength of the Credo for guidance through the years, and at no time was this more evident than during the TYLENOL® crises of 1982 and 1986, when the McNeil Consumer & Specialty Pharmaceuticals product was adulterated with cyanide and used as a murder weapon. With Johnson & Johnson's good name and reputation at stake, company managers and employees made countless decisions that were inspired by the philosophy embodied in the Credo. The company's reputation was preserved and the TYLENOL® acetaminophen business was regained.

Today the Credo lives on in Johnson & Johnson stronger than ever. Company employees now participate in a periodic survey and evaluation of just how well the company performs its Credo responsibilities. These assessments are then fed back to the senior management, and where there are shortcomings, corrective action is promptly taken.
Over the years, some of the language of the Credo has been updated and new areas recognizing the environment and the balance between work and family have been added. But the spirit of the document remains the same today as when it was first written.
When Robert Wood Johnson wrote and then institutionalized the Credo within Johnson & Johnson, he never suggested that it guaranteed perfection. But its principles have become a constant goal, as well as a source of inspiration, for all who are part of the Johnson & Johnson Family of Companies.

More than 60 years after it was first introduced, the Credo continues to guide the destiny of the world's largest and most diversified health care company.

Source: Johnson & Johnson Website, Credo History

My First Blog

For my fortune 500 company I choose Johnson & Johnson because they have a high standing reputation with publics all over the countries. In my eyes, Johnson & Johnson is a good example of a company who respects their relationship with their clients. With their Tylenol crisis in the 1980s, if they did not use the right Public Relations strategies they could have lost all trust with their clients, however for decades now J&J knows how to treat clients and keep them trusting in all of their products.

• Johnson & Johnson Identity: Is a company the supplies medical care to people all over the world. They have a huge range of products ranging from baby care to diabeties medicine.
• For a thourough list of their products: http://www.jnj.com/product/categories/index.htm
• Companys Credo: http://www.jnj.com/our_company/our_credo/index.htm