In the News

This artcile was interesting to me because lets face it, who isn't obsessed with weight gain and weight loss these days! Johnson & Johnson wants their consumers to be aware of some tips that could help them maintain a healthy lifestyle with the help of the very well known brand, SPLENDA, a member of the Johnson & Johnson Family of Companies.

The Makers Of SPLENDA® (sucralose) Sweetener Products Helps Families Take Small Steps Towards Better Health During National Nutrition MonthThe Makers Of SPLENDA® (sucralose) Sweetener Products Helps Families Take Small Steps Towards Better Health During National Nutrition Month

Small, Everyday Changes in Nutrition This Month Add up to Big Rewards All Year

Fort Washington, PA (March 1, 2006) – According to the SPLENDA® (sucralose) Brand "New Year's Resolution Survey," 44 percent of adults admitted to breaking their New Year's resolution after just one month.1 Although many of the best-intentioned resolutions for a healthier lifestyle have most likely fallen by the wayside, "National Nutrition Month" is the perfect time for families to recommit to making small changes towards healthier living.

To help families make these incremental, but important everyday changes, McNeil Nutritionals, LLC, the makers of SPLENDA® Sweetener Products, has developed a series of small, achievable steps for better nutritional health.
"As childhood obesity and type 2 diabetes continue to rise at unprecedented rates, it is crucial that families make nutrition and exercise an everyday priority," said Dr. Goutham Rao, clinical director, Weight Management and Wellness Center, The Children's Hospital of Pittsburgh. "There are many simple changes that can become lifelong habits. These include making neighborhood walks part of a family's routine, making fruits and vegetables available at home and at school and reducing the amount of sugar in beverages and baked goods."

One of the simplest ways for families to reduce their everyday calories is to cut down on sugar consumption. The 2005 Dietary Guidelines recommend choosing and preparing foods with less sugar and consuming less sugar- or starch-containing foods and beverages.2 No calorie, or non-nutritive sweeteners such as SPLENDA® No Calorie Sweetener can assist in helping Americans adhere to these guidelines.
"Desserts are the finishing touch to a wonderful meal; but it is commonly accepted that desserts are also the menu items that can contain the most added sugar. I believe the key to making delicious desserts a little bit healthier is to make small substitutions that don't affect the overall taste," said Gale Gand, renowned pastry chef, Food Network host and the mother of three.

"When I want to reduce sugar in my cooking or baking, I replace it with SPLENDA® No Calorie Sweetener. That way I've reduced the overall sugar and calories."
Other small, everyday adjustments that can add up to big rewards for every member of the family include:
Pack a more nutritious lunch box: make sandwiches with lean lunchmeats and whole wheat bread. Add healthy snack foods such as fresh fruits, trail mix or low-fat yogurt to the lunchtime routine.
Read labels at the grocery store to know the calorie content of the food that you buy for your family.
Use no or low calorie sweeteners, such as SPLENDA® No Calorie Sweetener, when sweetening foods or beverages or when cooking and baking from scratch.

Look for foods made with oats, whole corn meal, whole wheat and brown rice to add extra servings of whole grains to your family's diet. Skip the cookies and chips and make snack time healthier with more nutritious options such as low-fat cheeses, dried fruit, rice or popcorn cakes and frozen yogurt bars.
Don't skip breakfast! Encourage family members to have a healthy breakfast at the start of each day.
Discourage your children from eating in front of the television. Get your family moving every day – walk the family pet, go for a group bike ride or play ball with the kids.

For more information on SPLENDA® Sweetener Products or to download SPLENDA® Brand recipes, visit www.SPLENDA.com.

About SPLENDA® No Calorie Sweetener
SPLENDA® No Calorie Sweetener is made from sugar so it tastes like sugar and consumers have quickly adopted this SPLENDA® Sweetener Product as their no calorie sweetener of choice. Last year, it became the nation's number one selling branded sweetener in retail outlets. SPLENDA® No Calorie Sweetener is available in granular form, which is ideal for cooking and baking, in a 9.7 oz. Baker's Bag, equivalent in sweetness to five pounds of sugar, in one- and two-lb. sweetness equivalent cartons, and in packets.

About SPLENDA® Brand
SPLENDA® Sweetener Products are marketed by McNeil Nutritionals, LLC, a member of the Johnson & Johnson Family of Companies. SPLENDA® Brand Sweetener is used in more than 4,000 products of major food brands worldwide. McNeil Nutritionals, LLC, is a global marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC, markets SPLENDA® No Calorie Sweetener, SPLENDA® Sugar Blend for Baking, SPLENDA® Brown Sugar Blend, VIACTIV® Calcium Soft Chews, VIACTIV® Multi-Vitamin Soft Chews, LACTAID® Milk and Dietary Supplements and BENECOL® Spreads. McNeil Nutritionals, LLC, is headquartered in Fort Washington, PA.
1 The SPLENDA® Brand "New Year's Resolution Survey," conducted by Opinion Research Corporation, polled 1,016 adults via telephone on December 8-11, 2005.
2 Dietary Guidelines for Americans 2005, Chapter on Carbohydrates, www.health.gov/dietaryguidelines/dga2005/document/pdf/Chapter7.pdf.
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