Their Reputation. . .

Johnson & Johnson has upheld their reputation by putting customers first, and stockholders last. The Corporation has drawn heavily on the strength of the Credo for guidance through the years, and at no time was this more evident than during the TYLENOL® crises of 1982 and 1986, when the McNeil Consumer & Specialty Pharmaceuticals product was adulterated with cyanide and used as a murder weapon. With Johnson & Johnson's good name and reputation at stake, company managers and employees made countless decisions that were inspired by the philosophy embodied in the Credo. The company's reputation was preserved and the TYLENOL® acetaminophen business was regained.

Today the Credo lives on in Johnson & Johnson stronger than ever. Company employees now participate in a periodic survey and evaluation of just how well the company performs its Credo responsibilities. These assessments are then fed back to the senior management, and where there are shortcomings, corrective action is promptly taken.
Over the years, some of the language of the Credo has been updated and new areas recognizing the environment and the balance between work and family have been added. But the spirit of the document remains the same today as when it was first written.
When Robert Wood Johnson wrote and then institutionalized the Credo within Johnson & Johnson, he never suggested that it guaranteed perfection. But its principles have become a constant goal, as well as a source of inspiration, for all who are part of the Johnson & Johnson Family of Companies.

More than 60 years after it was first introduced, the Credo continues to guide the destiny of the world's largest and most diversified health care company.

Source: Johnson & Johnson Website, Credo History

My First Blog

For my fortune 500 company I choose Johnson & Johnson because they have a high standing reputation with publics all over the countries. In my eyes, Johnson & Johnson is a good example of a company who respects their relationship with their clients. With their Tylenol crisis in the 1980s, if they did not use the right Public Relations strategies they could have lost all trust with their clients, however for decades now J&J knows how to treat clients and keep them trusting in all of their products.

• Johnson & Johnson Identity: Is a company the supplies medical care to people all over the world. They have a huge range of products ranging from baby care to diabeties medicine.
• For a thourough list of their products: http://www.jnj.com/product/categories/index.htm
• Companys Credo: http://www.jnj.com/our_company/our_credo/index.htm